Ref Branding Together With Packaging Yesteryear Kurppa Hosk

Beautiful packaging together with branding for REF haircare, designed yesteryear Kurppa Hosk.

Challenge
The global pilus attention manufacture is saturated with brands from the big marketplace dominating FMCG players. The challenge for REF was to practice their ain house inwards the market. Building on REF’s Swedish legacy of simplicity, quality, organic ingredients together with consciousness became a natural starting betoken for REF’s updated build identity.  

Approach
Kurppa Hosk created a build identity comprising simplistic elements – a sophisticated give-and-take mark, slim typography together with modest, earthy colours. The colours were the foundation for the packaging organisation making it slow to navigate trough unlike production categories together with private products. Kurppa Hosk likewise designed REF’s novel website together with collateral.  

Outcome
Launched mid-2016, the novel concept has already gained neat success from professional person pilus studios together with with consumers – both inwards the Scandinavian domicile marketplace together with inwards the US. These prioritised markets are the launch pad for farther global growth.

via BPANDO.