Hippo&Crate Build Identity In Addition To Packaging Past Times Made Past Times Alphabet

Love the branding as well as packaging for Hippo&Crate, designed yesteryear Made yesteryear Alphabet.

Branding a New Kind of Toothcare
We helped launch Hippo&Crate, the commencement subscription-based construct that is transforming the agency nosotros store for toothcare amongst personalised crates, delivered direct to your door. In reply to an manufacture that tends to overwhelm consumers amongst specs as well as jargon, nosotros crafted a unique visual linguistic communication to constitute Hippo&Crate equally a construct that stands for beautiful, honest as well as affordable toothcare.

Naming
A unique construct deserved a unique advert as well as when it came to naming Hippo&Crate, nosotros needed to mean value exterior the box (or crate inwards this case). We used influence from Hippocrates, a Greek Dr. who was considered 1 of the close outstanding figures inwards the history of healthcare. We combined this amongst the concept of the subscription service as well as the ‘crate-like’ box that the packages are delivered to your door inwards to practise a really standout construct name.

Beautiful EverydayTo capture the wellness benefits of proficient molar character toothcare, nosotros fine art directed a photoshoot amongst existent people that featured the Hippo&Crate products inwards use. We captured the natural reactions of the models as well as kept editing to a minimum to ensure a bare, natural as well as pure feel.

The ToothbrushWhy shouldn’t a production you lot job everyday survive beautiful? Collaborating amongst award-winning production designer Damjan Stankovic as well as the squad behind H&C, nosotros created a unmarried manual toothbrush that has been beautifully built to accomplish a blend of timeless simplicity as well as pure functionality. Unlike toothbrushes that are available on the supermarket shelves, our brush comes inwards only 2 coloring options - dark as well as white. It is a simple, minimal as well as timeless pattern accessory that would tally perfectly into whatever bathroom.

All Round Good Driven yesteryear a mission to notice novel ways to job the world’s best natural materials, Hippo&Crate is stepping inwards to fill upward a gap inwards the market. The Toothpaste as well as Mouthwash is vegan, gluten free, sustainably harvested, non tested on animals as well as 100% natural. Not exclusively are the products sustainable, but our unique packaging is equally well. The subway scheme is made of 100% aluminium as well as 100% recyclable as well as fifty-fifty printed using environmentally friendly ink. If that doesn’t lay a smiling on your face, nosotros don’t know what will.

Online Experience We created a beautifully crafted e-commerce experience that leads people through the subscription procedure - simultaneously informing, instructing as well as inspiring. We created a visual linguistic communication that combines clear photography showcasing the products amongst witty copywriting as well as clean, minimal iconography.

Real, Direct as well as Witty By creating a construct vocalism that is clear, direct as well as inherently witty, nosotros created a construct for Hippo&Crate that brings a fresh, unconventional perspective to an often-boring category, whilst making it uncomplicated for people to practise a personalised toothcare authorities amongst beautifully honest products.

Print Material From the packaging to the education booklets to gift cards - nosotros designed every touchpoint to reverberate Hippo&Crate's quirky as well as lovable personality.