Buoy Build Identity Past Times Pencil Worx

Nice branding together with strategy for Buoy, designed past times Pencil Worx inwards collaboration alongside Sparkfire.

These days, when nearly Americans larn sick, they Google their symptoms. But the answers they larn oftentimes larn out them overwhelmed, confused, together with incorrectly self-diagnosing. Buoy, an AI-based app that tin diagnose you lot without a trip to the doctor, aims to laid upwards all that. 

In only a few minutes of questioning that resembles a conversation alongside your doctor, Buoy gains a detailed agreement of your issue. It together with then offers a potential diagnosis together with suggests the steps you lot should direct maintain next. 

Buoy was founded inwards 2014, past times Dr. Andrew Le, a Harvard Medical School student, together with was farther developed over the adjacent few years at the Harvard Innovation Laboratory. Buoy currently has nine full-time employees together with has raised $3 1000000 from angel investors. The costless tool is instantly available online together with inwards app stores. 

Design: Buoy aims to improve the wellness of every individual inwards the world. Though the app is driven past times highly advanced analytics together with technology, the client experience feels deeply human. This blueprint achievement is what allows Buoy to render everyone, everywhere access to the medical guidance they postulate inwards a agency that feels rubber together with supportive. The logotype is friendly, alongside rounded missive of the alphabet forms that bounce together with gyre equally a buoy mightiness inwards the sea. The supporting visual system, largely driven past times free-flowing continuous employment drawings, serve to comport each user confidently on the journeying to improve health.