Parko Build Identity Past Times Caterina Bianchini

Gorgeous typeface together with coloring palette for the Parko construct identity, designed past times Caterina Bianchini.

Parko is an organic together with paraben costless toiletry hit based inwards LA. 

Focusing on naturally sourced products that all accept ingredients amongst healing characteristics, Parko is all most existence skilful to your skin.

The construct was developed amongst the concept "Back to Basics." Simple products amongst a few ingredients combined to exercise bars of lather together with paw creams amongst scents that are skilful plenty to eat.

Basic graphics shapes were developed to subliminally yell to the half dozen ingredients used throughout the entire range. Influenza A virus subtype H5N1 pastel coloring palette was developed to demand yell to the fragile approach the products accept on the skin. Coupled, the pattern elements created a bold together with coherent packaging range. The packaging was designed to yell demand to the approachable, laidback feature of Parko. Shape together with typography interact across the construct assets creating balanced together with considered layouts.

The logotype was developed to last versatile precisely modern. The improver of pocket-sized quirks inside the typeface allow for sort together with variation inwards the characters, creating a typeface that is difficult to miss. With a serif experience to the characters, a slick, sudden typeface has been created, that juxtaposes 1 time again the soft contours of the graphic shapes together with pastel coloring palette.